When the entrepreneur Mr. Lezzar opened a market biche with his instant drink products in 1999, he started the extraordinary development of a small-sized business

The establishment of sales & distribution reps throughout the whole country was a clever investment strategy, that created a corporation which employs today more than 100 staff and makes a turnover equally as important.

Today, magimix a leader in the area of instant products in Algeria. Expansion to the middle East, Africa and Europe represent a good complement and an objective for the near future.

With the focus on the growth markets, the corporation will continue to invest in its own structure and competitiveness, to position the group and its principles of quality and value for money, to both trade and consumers alike, even higher on the market.